Hi Friend,

If you wince at your headshot, this post is for you.

It can be intimidating to have headshots taken, then to select the one that captures how you look, not to mention how it reflects your brand and persona.

Your image is often the first impression for someone looking to get to know, like and trust you. A photo sets an impression within 100th of a second, and that's why I normally trust professional photographers to capture my clients' image and brand. Check out our six headshot pro-prep tips.

Pro Tips »

If you want to understand the impression your profile picture is projecting, we recommend using Photofeeler.com. The site allows you to upload your photo for free objective feedback on Competence (Smart, Capable); Likability (Friendly, Kind); and Influence (Leading, In Charge) from anonymous viewers.

If your profile photo or brand assets fall short on reflecting your business persona, we can help. Visit our website to learn how Impagination helps define your identity, your best client, and the key message that will convert your networks into brand ambassadors.

Very best regards,
CIBC Wood Gundy

Laural Carr, CEO and Creative Business Development Director at her Toronto-based firm Impagination Inc., is an award-winning marketer and creator of the Impact Formula™ and Persona Maker™ Approach. She is passionate about helping smart savvy businesses find their next best client and boost business fast.

Impagination Inc. builds smart, targeted strategies to differentiate your services and streamline business development efforts to focus on easily finding more clients like your best clients. Our secret sauce is how we uniquely tailor the strategy and the message to be easy to execute and customized for the persona of the people who drive the business. www.impaginationinc.com